Nate Pegram

blogs

thoughts on agentic AI, agentic commerce, GTM + whatever else

February 13, 2026

LLMs are Better Sellers than Buyers

Breaking down a UC Berkeley paper on multi-agent LLM negotiation and what the results mean for anyone building buyer or seller agents.

January 13, 2026

Google's Gemini Enterprise for Agentic Commerce

Breaking down CX Agent Studio, Agent Assist, and Vertex AI Search. Google's enterprise agentic solutions for shopping and customer experience.

January 11, 2026

Google's Universal Commerce Protocol (UCP) + Agentic Commerce

Industry leaders say this is the greatest impact yet to agentic commerce. Breaking down what UCP means for the future of shopping.

September 9, 2025

Ecommerce's Future: Human + AI Agent, Not Headless

Why the future of commerce needs more than APIs, MCPs, and autonomous agents.

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